Course Description

This is a comprehensive online training program for side hustlers, freelancers, and aspiring business owners who specialize in social media management. The course provides a blueprint of the recommended steps and strategies to take to not only get your business off the ground - but to flourish.

This course is a great first step for anyone looking for an extra nudge into the world of social media marketing. In addition to social media listening, reporting, and content ideas, you will also learn:

  • How to market yourself online using social media

  • How to host a successful client discovery call… that actually converts

  • The exact client workflows I use to foster relationships that last 

  • The basic steps of setting up a targeted Facebook ad

  • My process for getting paid on time, every time

A Journey Social is an introductory course aimed at those who are familiar with social media platforms, but need some help putting their skills into motion. The most successful students typically fall into one of two categories:

Aspiring Freelance Social Media Managers

If you’re brand new to social media management OR if you’re looking to hop into the world of freelancing for the first time, this program serves as an excellent guide for establishing yourself and your business.

Aspirational Social Media Managers

Getting by as a social media manager, but ready to take things up a notch? Get refreshed on the essentials and learn some new strategies and techniques to help your business soar.

Courses are non-refundable.

Reviews

5 star rating

Inspiring Social Media Manager

Dee Saintal

Very detailed and informative. Absolutely loved it!!

Very detailed and informative. Absolutely loved it!!

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5 star rating

A MUST if you want to be a Social Media Manager!!

Alba Jackson

As a new social media manager, I was completely lost on how to run an audit and what to add to my reports for clients. Latasha breaks down the do's and don't...

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As a new social media manager, I was completely lost on how to run an audit and what to add to my reports for clients. Latasha breaks down the do's and don't step by step. I thoroughly enjoyed this course and encourage anyone interested in learning how to be a Social Media Manager to take it and follow Latasha on all her platforms. You won't regret it!

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5 star rating

First of many Latasha James Courses

Chantel Schwake

This was the first Latasha James course I had ever taken and I was so impressed that I purchased more of her content. She is so informative and really knows ...

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This was the first Latasha James course I had ever taken and I was so impressed that I purchased more of her content. She is so informative and really knows what she is talking about. My husband has heard me take multiple different social media manager courses and Latasha James was the only one where he spoke up and said, "she sounds like she's giving some really good information". My husband works in a restaurant, not social media and even he can tell her content stands out above the rest. Thank you for everything, Latasha. You are helping others achieve their dreams!

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5 star rating

Amazing Course

Cherrell Angervil

This entire course is so awesome! Everything was well articulated and easy to grasp. I've recently launched my LLC as a social media manager for churches and...

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This entire course is so awesome! Everything was well articulated and easy to grasp. I've recently launched my LLC as a social media manager for churches and faith-based businesses and this course is such a help. I highly, HIGHLY recommend this course to beginners and even those who have been freelancing for some time.

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5 star rating

Ready to Slay as a Social Media Manager!

Sophie Addison

I was looking to get more confidence behind my Social Media Marketing strategies and Latasha's course was exactly what I was looking for. I was super eas...

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I was looking to get more confidence behind my Social Media Marketing strategies and Latasha's course was exactly what I was looking for. I was super easy to follow. I found her narration and video presence made the course more engaging. It was such a a good investment for me and has given me the boost of confidence I needed! Thank you Latasha!

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5 star rating

Exactly what I was looking for!

Kassandre Jenkins

Highly recommend this course! It's straight to the point, easy to follow and full of amazing resources!

Highly recommend this course! It's straight to the point, easy to follow and full of amazing resources!

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5 star rating

Highly Recommend this Course!

andrea gonzalez

I feel so much more confident and knowledgeable to start my Social Media Management business after taking this course. Granted, It would've been helpful to...

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I feel so much more confident and knowledgeable to start my Social Media Management business after taking this course. Granted, It would've been helpful to have sample contracts in the additional learning section and or resources. All in all, for the price of this course you will receive so much value.

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5 star rating

Excellent course

Erin Eastman

Latasha always shares great information that is invaluable for professionals who have just started, plan to start or have been in the industry for a while. K...

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Latasha always shares great information that is invaluable for professionals who have just started, plan to start or have been in the industry for a while. Keep up the amazing content.

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5 star rating

Loved it!

Kaylin Daniels

It was very informative, and whatever questions came up in my head she has already answered them. Will look at again for a refresher.

It was very informative, and whatever questions came up in my head she has already answered them. Will look at again for a refresher.

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5 star rating

A toe dip in the water

brianna warrior

I say that because it really is a toe dip in the water. You know how before you go swimming and you want to feel what the temperature of the water BEFORE you...

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I say that because it really is a toe dip in the water. You know how before you go swimming and you want to feel what the temperature of the water BEFORE you jump in? Well, that is what this course is about. She doesn't necessarily explain step by step everything it takes to be a Social Media manager, but she explain the ROLES and RESPONSIBILITIES of what this career. It is great course to take if you are interested in and not experienced. I appreciate the time she put into this course. It helped me. And after taking this course, I have a BETTER understanding of what I'm getting myself into. I willllllll be keeping in contact with LJ for more knowledge. THANK YOUU!!! :)

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5 star rating

Great Course!

Candace Merriman

Very informative and inspiring. Grateful that I got to take this course. Can't wait to get started in my freelancing career.

Very informative and inspiring. Grateful that I got to take this course. Can't wait to get started in my freelancing career.

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5 star rating

Amazing course!

Sylwia Glazewska

I am very pleased with the course. There is a lot of valuable information presented in very pleasant way. Very easy to navigate and full of useful resources....

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I am very pleased with the course. There is a lot of valuable information presented in very pleasant way. Very easy to navigate and full of useful resources. I will be coming back to it many times. It is the best money I've spend online. I cannot recommend it enough.

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5 star rating

So many golden nuggets!

Petra Clarke

I loved that the course was simple and easy to navigate through the lessons. There were questions I had but by the end of the course, most of those questions...

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I loved that the course was simple and easy to navigate through the lessons. There were questions I had but by the end of the course, most of those questions were answered. There were things I would not have thought of until I took this course. I look forward to working one-on-one with LJ to get established and grow in my own journey. Thanks LJ!

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5 star rating

Extremely Helpful

Bert Weyrich

As someone who has no working experience in social media and in interest in freelancing, this course was very helpful and answered TONS of questions for me. ...

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As someone who has no working experience in social media and in interest in freelancing, this course was very helpful and answered TONS of questions for me. On top of that, Latasha shows a genuine interest in her students success and is very good about responding to questions and other messages on social media.

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5 star rating

Mykala Morse

5 star rating

Excellent Course!

Charmaine S

Latasha provides all the information needed within a nicely presented course at a nice pace with valuable content and downloads. I would recommend this cours...

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Latasha provides all the information needed within a nicely presented course at a nice pace with valuable content and downloads. I would recommend this course to anyone who wants to 'Become a Social Media Manager' Latasha already gives great value in her Youtube videos but provides tons more of great guidance and information within the course. I have searched everywhere over the last few years to learn about becoming a Social Media Manager and I have no regrets with purchasing this course. Well Done Latasha! and Thank you so much :)

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5 star rating

Great Value for Money

Nonde Musinkanye

I love that this goes through all the important aspects of social media management. This is so helpful if you are just getting started and need a blueprint o...

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I love that this goes through all the important aspects of social media management. This is so helpful if you are just getting started and need a blueprint on how to organise and plan everything. This has definitely saved me a lot of time having to do research. I would highly recommend it. Thank you, Latasha, for the great content.

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5 star rating

Amazing!!

Pauline Callejas

I loved this course. I feel like I can really get my business going and I cannot wait to use the lessons that I've learned throughout the course. I really ap...

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I loved this course. I feel like I can really get my business going and I cannot wait to use the lessons that I've learned throughout the course. I really appreciate you Latasha for your time and sharing your knowledge to help others grow in something we love. Thank you!

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5 star rating

Nisaa Alomar

I am extremely pleased with this course. Highly recommended, straight to the point, easy to follow & great resources in this introductory/beginner guide ...

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I am extremely pleased with this course. Highly recommended, straight to the point, easy to follow & great resources in this introductory/beginner guide to social media marketing. Latasha provided a great deal of valuable information step by step. She gave me things that I needed to think of and put into place before running an SSM business. 😊 Thank you, Latasha.

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5 star rating

Okwa Ofem

Glad I took this course. Quick to the point with lots of useful information. Thanks Latasha! -Blessing

Glad I took this course. Quick to the point with lots of useful information. Thanks Latasha! -Blessing

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Course curriculum

  • 2

    Getting Started

    • Getting Started as a Social Media Manager

    • Basics of Social Media Strategy

    • S.M.A.R.T. Social Goals

    • Customer Service & Engagement

    • Customer Service Dos and Don'ts

    • Monitoring & Social Listening

    • Social Media Tools

    • Spicing Up Your Content

  • 3

    Services & Packages

    • What Does a Social Media Manager Do?

    • Social Audits & Setups

    • Social Media Management

    • Boosting Posts on Facebook

    • Social Media Management Workflow

    • Social Media Plan Template

    • Boosting Posts on Facebook

    • What Services Do I Offer?

    • Services List

    • Setting Rates

    • Getting Paid

  • 4

    Client Workflow

    • Addressing Common Misconceptions

    • Discovery Sessions

    • Hosting Your First Session

    • What I Include in My Proposals

    • Social Media Proposal Template

    • Contracts & Invoices

    • New Client Welcome Materials

    • Analytics & Reporting

    • Sample Client Report

    • Client Retention

  • 5

    Marketing Yourself

    • Digital vs. Traditional Marketing

    • Should You Have a Website?

    • Managing Your Own Social Media

    • Content Strategy

    • Retargeting with the Facebook Pixel

    • Paper Marketing

    • ...But Where Do I Actually Find Clients?

  • 6

    What's Next?

    • Moving Your Business Forward

    • Growing Your Team

    • Thought Leadership

    • Thank you!

  • 7

    Resources

    • Additional Learning

    • Resources Mentioned

  • 8

    Exam

    • Final Exam

Marketer + Content Creator

Latasha James

Hi, I’m Latasha! I’m a marketing strategist, digital content creator, and coach. Throughout my career, I’ve worked in-house for nonprofit organizations, tech startups, and multiple Fortune 500 companies. I started freelancing a few years into my Film, Video, & Media Studies degree and now own a marketing company called James + Park. 👋🏽 Feel free to say hi at @thelatashajames! 📧 Course questions can be sent to support@latashajames.com.