Course Description

Take the first steps towards a thriving business

The Ultimate Guide to Becoming a Freelance Social Media Manager

(All-new and improved!)


The Freelance Social Media Management Roadmap (formerly 'A Journey Social') is a fully self-paced online program for freelance social media managers who are starting out, or just want to kick things up a notch. A practical course that’s heavy on business advice, created with social media professionals in mind. 


By the end of the course, you will know everything you need in order to grow your social media management business, including:

  • how to market yourself online using social media

  • how to host a successful client discovery call… that actually converts

  • the exact client workflows I use to foster relationships that last

  • the basic steps of setting up a targeted Facebook ad

  • my process for getting paid on time, every time


For only $97, you will get a system to put your social media skills in motion and build yourself a business you truly love.

How does it work?

The course consists mainly of slides with voiceover, videos, and screen shares. You also get resource guides with links, templates, and examples you can use immediately. You can learn at your own pace and return to refresh your knowledge any time. 

Who is this course for?

The Freelance Social Media Management Roadmap focuses on the business side of freelancing as a social media manager, with a touch of social media strategy and best practices. It is aimed at beginners, but, ideally, you should already be confident with social media platforms.


If you are...


...familiar with managing social media for others, and you’re ready to quit your 9-to-5...


...experienced as an influencer or content creator, and you would like to turn your skillset into a profitable business... 


...already freelancing, and you are looking to learn from my experience to avoid common mistakes... 


...doing well as a freelance social media manager, and you’re ready to perfect your workflow and grow your business... 


...this course has something for you. 


Who is teaching the course?


The course is taught by me, Latasha James. You can learn more about me here

My mission is to empower others through online trainings, custom coaching packages, and high-value, actionable content. I’m passionate about community engagement, education, and gender and racial parity – and believe that freelancing is a way to break free from the systems that so often, and unfairly, hold people back.

This is my signature course, where I give you a framework to start your own freelance business; something that’s allowed me to live a life I truly love. Hundreds of people have already gone through this program and went on to build successful businesses of their own. 

 

Can I afford it?

This is a one-time investment of $97. You will have lifetime access* to all materials, meaning you can take it over and over again, and also receive each new update that is released.

*as long as the course exists


Due to the nature of digital products, we cannot offer refunds once you've accessed your content, however we are invested in the success of our students. If you have questions, problems, or concerns, please email courses@latashajames.com for support. 

Reviews

5 star rating

Inspiring Social Media Manager

Dee Saintal

Very detailed and informative. Absolutely loved it!!

Very detailed and informative. Absolutely loved it!!

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5 star rating

A MUST if you want to be a Social Media Manager!!

Alba Jackson

As a new social media manager, I was completely lost on how to run an audit and what to add to my reports for clients. Latasha breaks down the do's and don't...

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As a new social media manager, I was completely lost on how to run an audit and what to add to my reports for clients. Latasha breaks down the do's and don't step by step. I thoroughly enjoyed this course and encourage anyone interested in learning how to be a Social Media Manager to take it and follow Latasha on all her platforms. You won't regret it!

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5 star rating

First of many Latasha James Courses

Chantel Schwake

This was the first Latasha James course I had ever taken and I was so impressed that I purchased more of her content. She is so informative and really knows ...

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This was the first Latasha James course I had ever taken and I was so impressed that I purchased more of her content. She is so informative and really knows what she is talking about. My husband has heard me take multiple different social media manager courses and Latasha James was the only one where he spoke up and said, "she sounds like she's giving some really good information". My husband works in a restaurant, not social media and even he can tell her content stands out above the rest. Thank you for everything, Latasha. You are helping others achieve their dreams!

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5 star rating

Amazing Course

Cherrell Angervil

This entire course is so awesome! Everything was well articulated and easy to grasp. I've recently launched my LLC as a social media manager for churches and...

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This entire course is so awesome! Everything was well articulated and easy to grasp. I've recently launched my LLC as a social media manager for churches and faith-based businesses and this course is such a help. I highly, HIGHLY recommend this course to beginners and even those who have been freelancing for some time.

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5 star rating

Ready to Slay as a Social Media Manager!

Sophie Addison

I was looking to get more confidence behind my Social Media Marketing strategies and Latasha's course was exactly what I was looking for. I was super eas...

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I was looking to get more confidence behind my Social Media Marketing strategies and Latasha's course was exactly what I was looking for. I was super easy to follow. I found her narration and video presence made the course more engaging. It was such a a good investment for me and has given me the boost of confidence I needed! Thank you Latasha!

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5 star rating

Exactly what I was looking for!

Kassandre Jenkins

Highly recommend this course! It's straight to the point, easy to follow and full of amazing resources!

Highly recommend this course! It's straight to the point, easy to follow and full of amazing resources!

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5 star rating

Highly Recommend this Course!

andrea gonzalez

I feel so much more confident and knowledgeable to start my Social Media Management business after taking this course. Granted, It would've been helpful to...

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I feel so much more confident and knowledgeable to start my Social Media Management business after taking this course. Granted, It would've been helpful to have sample contracts in the additional learning section and or resources. All in all, for the price of this course you will receive so much value.

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5 star rating

Excellent course

Erin Eastman

Latasha always shares great information that is invaluable for professionals who have just started, plan to start or have been in the industry for a while. K...

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Latasha always shares great information that is invaluable for professionals who have just started, plan to start or have been in the industry for a while. Keep up the amazing content.

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5 star rating

Loved it!

Kaylin Daniels

It was very informative, and whatever questions came up in my head she has already answered them. Will look at again for a refresher.

It was very informative, and whatever questions came up in my head she has already answered them. Will look at again for a refresher.

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5 star rating

A toe dip in the water

brianna warrior

I say that because it really is a toe dip in the water. You know how before you go swimming and you want to feel what the temperature of the water BEFORE you...

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I say that because it really is a toe dip in the water. You know how before you go swimming and you want to feel what the temperature of the water BEFORE you jump in? Well, that is what this course is about. She doesn't necessarily explain step by step everything it takes to be a Social Media manager, but she explain the ROLES and RESPONSIBILITIES of what this career. It is great course to take if you are interested in and not experienced. I appreciate the time she put into this course. It helped me. And after taking this course, I have a BETTER understanding of what I'm getting myself into. I willllllll be keeping in contact with LJ for more knowledge. THANK YOUU!!! :)

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5 star rating

Great Course!

Candace Merriman

Very informative and inspiring. Grateful that I got to take this course. Can't wait to get started in my freelancing career.

Very informative and inspiring. Grateful that I got to take this course. Can't wait to get started in my freelancing career.

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5 star rating

Amazing course!

Sylwia Glazewska

I am very pleased with the course. There is a lot of valuable information presented in very pleasant way. Very easy to navigate and full of useful resources....

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I am very pleased with the course. There is a lot of valuable information presented in very pleasant way. Very easy to navigate and full of useful resources. I will be coming back to it many times. It is the best money I've spend online. I cannot recommend it enough.

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5 star rating

So many golden nuggets!

Petra Clarke

I loved that the course was simple and easy to navigate through the lessons. There were questions I had but by the end of the course, most of those questions...

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I loved that the course was simple and easy to navigate through the lessons. There were questions I had but by the end of the course, most of those questions were answered. There were things I would not have thought of until I took this course. I look forward to working one-on-one with LJ to get established and grow in my own journey. Thanks LJ!

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5 star rating

Extremely Helpful

Bert Weyrich

As someone who has no working experience in social media and in interest in freelancing, this course was very helpful and answered TONS of questions for me. ...

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As someone who has no working experience in social media and in interest in freelancing, this course was very helpful and answered TONS of questions for me. On top of that, Latasha shows a genuine interest in her students success and is very good about responding to questions and other messages on social media.

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5 star rating

Mykala Morse

5 star rating

Excellent Course!

Charmaine S

Latasha provides all the information needed within a nicely presented course at a nice pace with valuable content and downloads. I would recommend this cours...

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Latasha provides all the information needed within a nicely presented course at a nice pace with valuable content and downloads. I would recommend this course to anyone who wants to 'Become a Social Media Manager' Latasha already gives great value in her Youtube videos but provides tons more of great guidance and information within the course. I have searched everywhere over the last few years to learn about becoming a Social Media Manager and I have no regrets with purchasing this course. Well Done Latasha! and Thank you so much :)

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5 star rating

Great Value for Money

Nonde Musinkanye

I love that this goes through all the important aspects of social media management. This is so helpful if you are just getting started and need a blueprint o...

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I love that this goes through all the important aspects of social media management. This is so helpful if you are just getting started and need a blueprint on how to organise and plan everything. This has definitely saved me a lot of time having to do research. I would highly recommend it. Thank you, Latasha, for the great content.

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5 star rating

Amazing!!

Pauline Callejas

I loved this course. I feel like I can really get my business going and I cannot wait to use the lessons that I've learned throughout the course. I really ap...

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I loved this course. I feel like I can really get my business going and I cannot wait to use the lessons that I've learned throughout the course. I really appreciate you Latasha for your time and sharing your knowledge to help others grow in something we love. Thank you!

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5 star rating

Nisaa Alomar

I am extremely pleased with this course. Highly recommended, straight to the point, easy to follow & great resources in this introductory/beginner guide ...

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I am extremely pleased with this course. Highly recommended, straight to the point, easy to follow & great resources in this introductory/beginner guide to social media marketing. Latasha provided a great deal of valuable information step by step. She gave me things that I needed to think of and put into place before running an SSM business. 😊 Thank you, Latasha.

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5 star rating

Okwa Ofem

Glad I took this course. Quick to the point with lots of useful information. Thanks Latasha! -Blessing

Glad I took this course. Quick to the point with lots of useful information. Thanks Latasha! -Blessing

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Course curriculum

  • 2

    Social Media Strategy

    • What is Social Media Strategy?

    • Platform Specific Strategies

    • Social Media Ad Strategy

    • KPIs and Benchmarking

    • Setting Social Media Goals

    • Measuring Social Goals

  • 3

    Content Creation & Curation

    • Content Creation Workflow

    • Creating Graphics

    • Curating Content

    • Repurposing Content

    • Copywriting for Conversions

  • 4

    Engagement & Listening

    • Social Media Engagement

    • Engagement Strategies

    • Building a Hashtag Library

    • Spicing Up Your Content

    • Customer Service Dos & Don'ts

  • 5

    Services

    • Creating Packages

    • Sample Packages

    • Content Calendars

    • Scheduling Social Media Posts

    • Setting Your Rates

  • 6

    Onboarding

    • Using a CRM

    • Hosting Discovery Sessions

    • What to Include in Proposals

    • Contracts, Invoices, & Proposals

    • New Client Welcome Process

    • Sample Proposal

  • 7

    Client Workflow

    • Setting Client Timelines

    • Getting Client Materials

    • Approval Process

    • Reporting & Analytics

    • Meeting Best Practices

    • Understanding Marketing Roles

    • Client Retention

    • Handling Client Issues

  • 8

    Marketing Yourself

    • Where to Find Clients

    • What Your Website Needs

    • Content Strategy for Yourself

    • Cold Prospecting

    • DIY 5 Minute Business Cards

  • 9

    Future-Proofing Your Business

    • Setting Financial Goals

    • Making an Exit Plan

    • Growing Your Team

    • Growing Your Brand

    • Wrap Up & Review

  • 10

    Resources

    • Additional Learning & Resources

    • Resources Mentioned

  • 11

    Exam

    • Final Exam

  • 12

    BONUSES

    • Facebook Ads Walkthrough

Marketer + Content Creator

Latasha James

Hi, I’m Latasha! I’m a marketing strategist, digital content creator, and coach. Throughout my career, I’ve worked in-house for nonprofit organizations, tech startups, and multiple Fortune 500 companies. I started freelancing a few years into my Film, Video, & Media Studies degree and now own a marketing company called James + Park. 👋🏽 Feel free to say hi at @thelatashajames! 📧 Course questions can be sent to support@latashajames.com.

REFUND POLICY: Due to the nature of digital products, we cannot offer refunds once you've purchased and received access to this content, however we are invested in the success of our students. If you have questions, problems, or concerns, please email courses@latashajames.com for support.