You're an expert, or you want to be...

But in today's always-online world, smart people who look cool on social media are a dime a dozen. 

How do you stand out from the other service providers, creatives, or CEOs doing the exact same thing that you do?

My answer is build authority.

In other words, let them have the trends and dances. You show up as the expert that you are! 

This course will teach you how to build a personal brand that commands attention and drives sales, based on my personal framework that I've used to serve thousands of students, earn millions of dollars, and put out a consistent stream of content -- all as a one-woman team.

This course was designed for:

  • Service providers (i.e. social media managers or graphic designers) who are looking to level up and add speaking, consulting, coaching, or teaching to their repertoire 
  • Busy CEOs, founders, or business leaders who knows their brand needs a human touch, but aren't sure how to do it in a way that feels efficient and natural
  • Authors, artists, and other creatives who want to be taken seriously for the important work they do and are interested in diversifying their revenue


This is not your average course. It's a once-in-a-lifetime experience made up of video lessons, live calls, instructor/peer feedback, and constant love and motivation.


The Authority on Autopilot Framework

You'll learn how to...

  • Create

    You know your area of expertise like the back of your hand. Creating content about it shouldn't be hard. This is the basis of AoA: helping you create videos, blogs, and newsletters effortlessly.

  • Sell

    Taking pretty photos won't pay the bills. Fund your content creation journey by showcasing your offers in a natural, non-sleazy way. It's possible, promise -- and building authority makes it easy.

  • Repurpose

    Real experts don't reinvent the wheel every time they need to show up online: they stick to a consistent message and make subtle tweaks for every platform, boardroom, or stage they grace.

Doors Close Soon

Save your seat for the first and only beta round of AoA!

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Aubrey McShan

@thecopysloth

SO MUCH HAS HAPPENED!! From one video, I was invited to be an affiliate of a SEO tool I already use as well as received a video sponsorship offer from Printify (the POD provider I’m already using)! I wasn’t expecting nearly the results I’ve seen this fast.

Jade Tambini

@b2bjade

“If you’re anything like me, this course [Online Business Launch Lab] would be the best investment that you make this year, if not throughout your whole business story.”

Teodora

"[Online Business Launch Lab was the] best investment I've ever made... I now make double what I made in my previous job in the span of just a few months."

A Simplified System

You don't need to dance on TikTok or make YouTube your full-time job in order to build authority online. In fact, with just a few hours a week you can:

  • Create one pillar piece of content, like a long-form video, written blog post, or sales webinar.

  • Repurpose into dozens of alternate mediums like short-form social platforms, newsletters, and more.

  • Grow leads and revenue through value-rich content that attracts search engines and builds trust.

Instructor(s)

Marketing Strategist + Content Creator Latasha James

Hi, there! Throughout my career, I’ve worked as a social media strategist and creator for various tech startups, fun beauty brands, and multiple Fortune 500 companies. I quit my day job back in 2018 to run my agency full-time, and am excited to be able to share what I wish I knew before starting with you!

Where I've Been Featured

What's Inside...

You'll have access to these lessons as long as the course exists (minimum one year, but likely forever.)

    1. Important Information

    2. What You'll Learn

    3. Introduce Yourself

    4. What's Your Core Offering? (Optional exercise)

    1. Are these SMART goals?

    2. Assignment 1: Social Media Goals + Customer Journey Map

    3. Submit Assignment 1

    4. Customer Journey Observation Activity

    5. Assignment 2: Buyer Persona

    6. Submit Assignment 2

    1. Social Media Aptitude Quiz

    2. Assignment 3: Set Up Your Channels

    3. Strategy vs. Tactic

    4. Assignment 4: Content Strategy

    5. Equipment Audit

    1. Values Assessment

    2. What’s Your Superpower?

    3. Assignment 5: Content Pillars

    4. Submit Assignment 5

    5. Topics Brainstorm

    6. Assignment 6: Social Media Topics

    7. Submit Assignment 6

    1. Assignment 7: Content Calendar

    2. Assignment 8: Content Creation Challenge Part 1

    3. Office Hours

    1. Assignment 8: Content Creation Challenge Part 2

    2. Assignment 8: Content Creation Challenge Part 3

    3. Submit Assignment 8

    4. Assignment 9: Content Schedule

About this course

  • $199.00

Don't let your content journey wait until "next year"... the time is now.

Save Your Seat

What My Students Have Said

5 star rating

Excellent overview of all the steps of building an online...

Vica Bedo

I took Latasha's course because I wanted to go deep into the practice of building an online business that work for an international audience. The detailed de...

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I took Latasha's course because I wanted to go deep into the practice of building an online business that work for an international audience. The detailed descriptions and videos helped me not to miss a step and Latasha's experience is super valuable also. I highly recommend this course even if you're starting, or if you are more experienced, but want to make sure you don't waste your time on the things that don't really move the needle.

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5 star rating

Removes all the blockers

Brian Hall

This course covers whatever's holding you back from making videos. Content strategy, equipment, editing, where to post, "yeah but won't it take forever?" and...

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This course covers whatever's holding you back from making videos. Content strategy, equipment, editing, where to post, "yeah but won't it take forever?" and "how do i know if it's working?" I love that the lessons are so short and focused. You can hit the highlights in a single afternoon, be ready to hit ⏺ Record next day.

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5 star rating

It was so worth it!

Eva Aleksandrovna

I've been thinking of joining SMMA for past 2 years and finally I've decided to join the Winter 2024 Cohort and boy was it worth it. I've been in the ind...

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I've been thinking of joining SMMA for past 2 years and finally I've decided to join the Winter 2024 Cohort and boy was it worth it. I've been in the industry for 4 years now but this course still taught me something new, like workflow optimization and provided us with some very useful templates. Latasha is an incredible teacher as we already know from her Youtube videos, and this course has so much value packed in it, it's incredible. Last but not least, I loved the community. As a freelancer it gets lonely at times and if feels amazing to be able to chat with your fellow social media managers and just get someone else's opinion on your work.

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Crucial Content Creation Skills

From production to editing, AoA teaches you my exact tools and systems:

  • Video editing made so easy even a busy CEO could do it!

  • Project management tools for even the most disorganized creators.

  • Copywriting hacks that sound human like you, but better. ;)

Make an Impact. Increase Revenue. Build Your Authority.

Authority on Autopilot starts December 2, 2024. Once doors are closed, you won't be able to enroll again at this rate.

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