Authority on Autopilot
You deserve a content creation system that lets you focus on your area of expertise... not becoming a full-time content creator.
But in today's always-online world, smart people who look cool on social media are a dime a dozen.
How do you stand out from the other service providers, creatives, or CEOs doing the exact same thing that you do?
My answer is build authority.
In other words, let them have the trends and dances. You show up as the expert that you are!
This course will teach you how to build a personal brand that commands attention and drives sales, based on my personal framework that I've used to serve thousands of students, earn millions of dollars, and put out a consistent stream of content -- all as a one-woman team.
This course was designed for:
This is not your average course. It's a once-in-a-lifetime experience made up of video lessons, live calls, instructor/peer feedback, and constant love and motivation.
Save your seat for the first and only beta round of AoA!
You don't need to dance on TikTok or make YouTube your full-time job in order to build authority online. In fact, with just a few hours a week you can:
Create one pillar piece of content, like a long-form video, written blog post, or sales webinar.
Repurpose into dozens of alternate mediums like short-form social platforms, newsletters, and more.
Grow leads and revenue through value-rich content that attracts search engines and builds trust.
You'll have access to these lessons as long as the course exists (minimum one year, but likely forever.)
Important Information
What You'll Learn
Introduce Yourself
What's Your Core Offering? (Optional exercise)
December 2, 2024: CREATE
December 9, 2024: SELL
December 16, 2024: REPURPOSE
Are these SMART goals?
Assignment 1: Social Media Goals + Customer Journey Map
Submit Assignment 1
Assignment 2: Buyer Persona
Submit Assignment 2
Social Media Aptitude Quiz
Assignment 3: Set Up Your Channels
Strategy vs. Tactic
Assignment 4: Content Strategy
Equipment Audit
Values Assessment
What’s Your Superpower?
Assignment 5: Content Pillars
Submit Assignment 5
Topics Brainstorm
Assignment 6: Social Media Topics
Submit Assignment 6
Assignment 7: Content Calendar
Assignment 8: Content Creation Challenge Part 1
Office Hours
I took Latasha's course because I wanted to go deep into the practice of building an online business that work for an international audience. The detailed de...
Read MoreI took Latasha's course because I wanted to go deep into the practice of building an online business that work for an international audience. The detailed descriptions and videos helped me not to miss a step and Latasha's experience is super valuable also. I highly recommend this course even if you're starting, or if you are more experienced, but want to make sure you don't waste your time on the things that don't really move the needle.
Read LessThis course covers whatever's holding you back from making videos. Content strategy, equipment, editing, where to post, "yeah but won't it take forever?" and...
Read MoreThis course covers whatever's holding you back from making videos. Content strategy, equipment, editing, where to post, "yeah but won't it take forever?" and "how do i know if it's working?" I love that the lessons are so short and focused. You can hit the highlights in a single afternoon, be ready to hit ⏺ Record next day.
Read LessI've been thinking of joining SMMA for past 2 years and finally I've decided to join the Winter 2024 Cohort and boy was it worth it. I've been in the ind...
Read MoreI've been thinking of joining SMMA for past 2 years and finally I've decided to join the Winter 2024 Cohort and boy was it worth it. I've been in the industry for 4 years now but this course still taught me something new, like workflow optimization and provided us with some very useful templates. Latasha is an incredible teacher as we already know from her Youtube videos, and this course has so much value packed in it, it's incredible. Last but not least, I loved the community. As a freelancer it gets lonely at times and if feels amazing to be able to chat with your fellow social media managers and just get someone else's opinion on your work.
Read LessFrom production to editing, AoA teaches you my exact tools and systems:
Video editing made so easy even a busy CEO could do it!
Project management tools for even the most disorganized creators.
Copywriting hacks that sound human like you, but better. ;)