Course Description

*** This course has not yet been updated for the new ads platform. Although the basic workflow and concepts are the same, please be aware before purchasing. ***

Ready to take the mystery out of Facebook ads? 

This self-paced course is aimed at business owners, marketing leads, freelancers, and agency owners who are looking to incorporate paid Facebook ads into their marketing strategy.

If you're a freelancer or agency owner, I'll show you the ropes of onboarding a client and setting the right objectives for them.

If you're a small business owner or marketing lead, I'll teach you to determine whether or not Facebook ads are the right next step for you, and what type of content, copy, and creative will perform the best for your desired outcome.

Courses are non-refundable.

Marketing Strategist + Content Creator Latasha James

Hi, there! Throughout my career, I’ve worked as a social media strategist and creator for various tech startups, fun beauty brands, and multiple Fortune 500 companies. I quit my day job back in 2018 to run my agency full-time, and am excited to be able to share what I wish I knew before starting with you!

Course curriculum

    1. Welcome to the Course

    1. Benefits of Facebook Advertising

    2. Why Facebook Ads Might Not Be for You

    3. To Boost or Not to Boost?

    1. Setting Up Business & Ads Manager

    2. Setting Up the Facebook Pixel

    3. Setting Up a Facebook Catalog

    1. Determining Objectives

    2. My Budgeting Formula

    3. Facebook Ad Budget Calculator

    1. Building a Custom Audience

    2. Interest & Location Based Targeting

    3. Placements & Scheduling

    1. Choosing the Right Advertising Format

    2. Writing Copy That Converts

    3. Analyzing & Optimizing Campaigns

    4. Analyzing & Optimizing Campaigns

About this course

  • $49.00
  • 22 lessons
  • 2 hours of video content

Reviews

5 star rating

A great resource for both business owners or social media...

Andrea Pavia

I found Latasha's Facebook ads course incredibly helpful and easy to understand. As the owner of a marketing agency, I feel that this course really helped to...

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I found Latasha's Facebook ads course incredibly helpful and easy to understand. As the owner of a marketing agency, I feel that this course really helped to round out my knowledge of Facebook Ads. I can't wait to implement what I've learnt for both myself and my clients businesses! I particularly loved the Facebook Ad Budget Calculator. This will come in handy when determining client's Facebook ad spends and proving ROI. Definitely recommend this course!

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5 star rating

Latasha is the best!! :D

Melissa Newman

I haven't set-up a structured Facebook Ad Campaign in a while and this was just the refresher I need to be started again. 10 out of 10, awesome course!!

I haven't set-up a structured Facebook Ad Campaign in a while and this was just the refresher I need to be started again. 10 out of 10, awesome course!!

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5 star rating

Excellent Course!

Charmaine S

Latasha provided great information about Facebook Ads. Thank you :)

Latasha provided great information about Facebook Ads. Thank you :)

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REFUND POLICY: Due to the nature of digital products, we cannot offer refunds once you've purchased and received access to this content, however we are invested in the success of our students. If you have questions, problems, or concerns, please email [email protected] for support.