Course Description

*** This course has not yet been updated for the new ads platform. Although the basic workflow and concepts are the same, please be aware before purchasing. ***

Ready to take the mystery out of Facebook ads? 

This self-paced course is aimed at business owners, marketing leads, freelancers, and agency owners who are looking to incorporate paid Facebook ads into their marketing strategy.

If you're a freelancer or agency owner, I'll show you the ropes of onboarding a client and setting the right objectives for them.

If you're a small business owner or marketing lead, I'll teach you to determine whether or not Facebook ads are the right next step for you, and what type of content, copy, and creative will perform the best for your desired outcome.

Courses are non-refundable.

Marketer + Content Creator

Latasha James

Hi, I’m Latasha! I’m a marketing strategist, digital content creator, and coach. Throughout my career, I’ve worked in-house for nonprofit organizations, tech startups, and multiple Fortune 500 companies. I started freelancing a few years into my Film, Video, & Media Studies degree and now own a marketing company called James + Park. 👋🏽 Feel free to say hi at @thelatashajames! 📧 Course questions can be sent to support@latashajames.com.

Course curriculum

  • 1

    Welcome to the Course

    • Welcome to the Course

  • 2

    Why Run Facebook Ads?

    • Benefits of Facebook Advertising

    • Why Facebook Ads Might Not Be for You

    • To Boost or Not to Boost?

  • 3

    Setting Up Your Advertising Infrastructure

    • Setting Up Business & Ads Manager

    • Setting Up the Facebook Pixel

    • Setting Up a Facebook Catalog

  • 4

    Objectives & Budgeting

    • Determining Objectives

    • My Budgeting Formula

    • Facebook Ad Budget Calculator

  • 5

    Targeting & Placements

    • Building a Custom Audience

    • Interest & Location Based Targeting

    • Placements & Scheduling

  • 6

    Ad Success Secrets

    • Choosing the Right Advertising Format

    • Writing Copy That Converts

    • Analyzing & Optimizing Campaigns

    • Analyzing & Optimizing Campaigns

  • 7

    Reporting & Resources

    • Why Client Reports Are Important

    • My Reporting Process

    • Sample Report Template

    • What's Next?

    • Resources & Citations

Reviews

5 star rating

A great resource for both business owners or social media...

Andrea Pavia

I found Latasha's Facebook ads course incredibly helpful and easy to understand. As the owner of a marketing agency, I feel that this course really helped to...

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I found Latasha's Facebook ads course incredibly helpful and easy to understand. As the owner of a marketing agency, I feel that this course really helped to round out my knowledge of Facebook Ads. I can't wait to implement what I've learnt for both myself and my clients businesses! I particularly loved the Facebook Ad Budget Calculator. This will come in handy when determining client's Facebook ad spends and proving ROI. Definitely recommend this course!

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5 star rating

Latasha is the best!! :D

Melissa Newman

I haven't set-up a structured Facebook Ad Campaign in a while and this was just the refresher I need to be started again. 10 out of 10, awesome course!!

I haven't set-up a structured Facebook Ad Campaign in a while and this was just the refresher I need to be started again. 10 out of 10, awesome course!!

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5 star rating

Excellent Course!

Charmaine S

Latasha provided great information about Facebook Ads. Thank you :)

Latasha provided great information about Facebook Ads. Thank you :)

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REFUND POLICY: Due to the nature of digital products, we cannot offer refunds once you've purchased and received access to this content, however we are invested in the success of our students. If you have questions, problems, or concerns, please email courses@latashajames.com for support.