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Become the business owner you’ve always wanted to be

Have you been trying to scale your business but felt too overwhelmed? 

OBLL is an 8-week program that gives you the tools you need to scale your freelance work, monetize your skill set, and create sustainable systems.

You will graduate with a network of other entrepreneurs, blueprints to create a new business or additional revenue stream, and a comprehensive, guided launch plan.

Whether you are:

  • A freelancer ready to scale,

  • A content creator who wants to monetize your passion,

  • Or a mentor or educator ready to share your talents with the world,

OBLL can help.

This isn’t your typical online course. You’ll have live and recorded access to weekly classes and can take part in bi-weekly group mastermind sessions. Alongside the self-paced coursework you’ll receive, you’ll have access to supportive peers as you develop your launch plan.

This is a hands-on course with limited enrollment. The first-ever OBLL session starts on January 17, 2022. Classes will go live each week and bi-weekly group masterminds are encouraged but not required.

If you’re ready to level up your business strategy, sign up now! Seats go fast, so reserve your spot today.

Course curriculum

  • 1


    • REPLAY: Vision Board Coworking Session

  • 2


    • REPLAY: Purpose Live Call

    • Creating Freelance Packages

    • Designing Your Course Curriculum

    • Creating Coaching Packages

    • Pricing Your Service or Course

    • Ideal Client Research

    • Week 1 Activities

  • 3

    OBLL Pillars

    • REPLAY: OBLL Pillars Live Call

    • REPLAY: Email Marketing with C.J. Thomas

    • Creating a Lead Magnet

    • Creating a Sales Funnel

    • Building an Email List

    • Content Planning

    • Week 2 Activities

  • 4


    • REPLAY: Business Operations Live Call

    • Client Management & Workflows

    • Knowing Your Numbers

    • Building Your Course

    • Creating Systems

    • Week 3 Activities

  • 5

    Content Marketing

    • REPLAY: Content Marketing Live Call

    • REPLAY: Office Hours

    • Attracting Ideal Clients

    • Long-Form Content Strategy

    • Batching & Repurposing

    • Short-Form Content Strategy

    • Week 4 Activities

  • 6

    Launch Mapping

    • Websites & Portfolios

    • REPLAY: Launch Mapping

    • Sales Pages

    • Portfolio Projects & Beta Testers

    • Launching with a Webinar

    • Creating Irresistible Offers

    • Week 5 Activities

  • 7


    • REPLAY: Heart-Centered Selling

    • Optional Coworking Session: Wednesday, Feb. 23

    • Copy That Converts

    • Sales Call Strategy

    • Sales Page Checklist

    • Outbound Marketing

  • 8

    Customer Experience

    • REPLAY: Customer Experience Live Call

    • Client Onboarding

    • Client Offboarding

    • Meeting Etiquette

    • Week 7 Activities

  • 9


    • Taking Messy Action

    • Time Management

    • Week 8 Activities

  • 10

    OBLL Wrap-Up & Next Steps

    • OBLL Survey

Stop Dreaming

Start Launching!

The barriers to building an online business have never been lower. More and more people across the world are leaving their 9 to 5 jobs and creating businesses built around their passions.

With a wealth of information on launching a business, it's hard to figure out what works. In OBLL, you’ll learn proven launch and growth strategies that I’ve used myself, collaborate with like-minded business owners and build a business you’re proud of.

OBLL will cover everything you need to know to create an effective business launch, including:

  • Email marketing and lead magnet distribution

  • Client management systems and operations

  • Content and social media marketing strategies

  • Lead generation and selling through client objections

  • Launch mapping and tech 

It’s absolutely possible to launch your business solo—but the level of research and execution required is exhausting. Without guidance, it’s difficult to sift through resources to find what’s applicable to you. If you’re feeling overwhelmed, isolated, or frustrated, you’re not alone.

I created OBLL to teach you everything I’ve learned from building a 6-figure agency from the ground up so you can get the support you need.

This live 8-week program is for those who can spend 5 hours a week on building their business. If you’re ready to invest in your launch, OBLL is the right match for you.

Need hands on guidance for your next launch?

Enroll in OBLL!

Don't let another year pass by that you don't launch that:

  1. Course

  2. Service-based business, or 

  3. Coaching program

This 8-week course is one part instructional course, one part group coaching experience, and one part lab -- where you actually *do the work* and get launched! 🚀

Perfect for those who have yet to start a business, or those looking to introduce a new product/service, The Online Business Launch Lab (OBLL) offers step-by-step launch instruction and support, a cohort of fellow creators cheering you on, and instruction from someone who has reached 6-figure profitability in 3 different areas of focus: online education, service-based work, and coaching.

Secure your spot and prepare for an early 2022 launch! Class starts on January 17, 2022... we can't wait to see you inside.


Though the OBLL program is new, the format is not. Here’s what graduates of a similar accelerator program had to say about their experience.

Completely revolutionized my freelance business


SMMA completely revolutionized my freelance business. Prior to taking the course, I was a competent social media manager, mostly just acquiring information here and there to increase my client's accounts. This course has given me the confidence to scale my business, increase my pricing, and offer my clients more value than ever.

Gotten more done than I have all year!


It's funny that it's called the accelerator because it literally accelerates you into like, getting things done. I've gotten more done since I started that course than honestly, I feel like I've done in a whole year and that's saying a lot.

I have managed to do well at things I never imagined possible.


I can't express into words what this has done for my confidence. I have managed to do well at things I never imagined possible. This course has been amazing, I can't express into words how grateful I am.

The wealth of information and the straightforward delivery was truly top-notch.


I was just beginning my VA business and before taking SMMA I did not feel very confident t make the transition to a SMM. I now feel so much more knowledgeable, prepared, and confident to launch my SMM business and feel so grateful that I was a part of the Beta program. This is truly one of the best courses I have ever taken. The wealth of information and the straightforward delivery was truly top-notch. I found the content to be engaging and very easy to retain. I can't stop raving about the class.

This course has definitely given me the confidence


I found it great to have the accountability of needing to get tasks completed by a certain date. It was great to see how someone with experience within the industry works & what I can change / what I am already doing correctly. This course has definitely given me the confidence to restructure my business in terms of services offered, do more lead gen and increase my prices too!


  • I live in a different timezone, can I still take the course?

    The masterclasses are webinar style and a replay of each lesson will be posted into the course every week for you to catch anytime. You’ll also be able to access this material down the road if you need a little refresher or review! There is a biweekly small group mastermind that is not required but *highly encouraged*. These groups will be assigned based on time zone.

  • What is the time commitment to taking OBLL

    OBLL is a live, collaborative style course and is not intended to be a go-at-your-own-pace program. It is real-time, for those who want to learn fast and can invest 5 hours a week into building their business, skills and confidence.

  • When will the classes be?

    Live group lectures will take place on Mondays at 12:00pm EST for 8 weeks starting January 17, 2022.

  • If I choose the payment plan, when will my credit card be charged?

    Your 3-month payment plan will begin as of the date of purchase (first payment charged immediately) and your credit card will be charged on that same date for the next two consecutive months. Please note we are unable to change your subscription payment date.

  • How does it work?

    OBLL is a mix of theory sessions and hands-on application of your learnings in real life each week. You'll have two live classes each week, plus small group mastermind calls, and office hours sessions where you can ask me anything! This course is designed to take you through the work to actually launch your business in early 2022! 🎉

  • Ok I'm in. How much does it cost?

    Enjoy the full 8-week program, lifetime access to the course material, plus bonus sessions for just $597, or three installments of $199 (USD).

  • How do I know this course is for me?

    This course is designed for service providers, course creators, or coaches who are ready to scale or launch their online-based business. Perfect for those who have yet to start a business, or those looking to introduce a new product or service. OBLL will give you the tools you need to scale your freelance work, monetize your skill set, and create sustainable systems. You will graduate with a network of other entrepreneurs, blueprints to create a new business or additional revenue stream, and a comprehensive, guided launch plan for you to action in real life. If you've been stuck in "failure to launch" syndrome, you have a great idea but you just don't know where to start, or you just need the push and accountability to make your business happen, this program is for you! Still not sure if it's the right fit? Feel free to email the team and we can help you decide what's right for you!

Meet Your Instructor

Latasha James

Marketing Strategist + Content Creator

Latasha James

Hi, there! Throughout my career, I’ve worked as a social media strategist and creator for various tech startups, fun beauty brands, and multiple Fortune 500 companies. I quit my day job back in 2018 to run my agency full-time, and am excited to be able to share what I wish I knew before starting with you!

You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout the Program and Services are resources for educational and informational resources only. James + Park LLC in no way guarantees that any User of its website or programming will achieve same or similar results or income. James + Park LLC and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming James + Park LLC’s content, both free and paid. You understand and accept that results vary by individual, and James + Park LLC cannot control any such outcome.

REFUND POLICY: Due to the nature of the program and enrollment process, we are unable to process refunds once purchased. However, we are committed to our students' success. If you have trouble with the course, please email us at