Good social doesn’t sit on the sidelines… you shouldn’t either!

The Social Media Management Accelerator is here to help you polish your profiles, prospect like nobody’s business, and get the skills, tools, and support you need to pitch to your first social media management client in just four weeks.

This LIVE 4-week program (with 💖 forever yours 💖 replays) focuses on two key areas: 

  1. Doing the job well: through a series of lectures and activities around creating scroll-stopping, lead-generating content calendars, onboarding and working seamlessly with your clients, and learning how to draft a social media strategy that *actually* works.

  2. Getting the job(s) of your dreams: through exercises and group coaching calls where we’ll work on our prospecting and pitching strategies, confidence, mindset, and so much more.

And you won’t walk away empty-handed. You’ll get personalized feedback from marketing strategist Latasha James on several assignments including a social media strategy, content calendar, proposal, and portfolio of work.

Mark your calendars! Live calls will take place on Wednesdays and Thursdays at 11am EST on the following dates:

  • September 7, 2022: Social Media Management Workflow

  • September 8, 2022: Packages, Portfolios, and Proposals 

  • September 14, 2022: Social Media Strategy

  • September 15, 2022: 3 Places Good Clients Are Hiding

  • September 21, 2022: Brand Tone, Voice, and Style

  • September 22, 2022: Perfecting Your Pitch

  • September 28, 2022: Community, Service, and Growth

  • September 29, 2022: Closing the Deal

Can’t make it for one or more of those sessions? No worries. All calls will be recorded for you to watch at your convenience, and you’ll have access to them as long as the course exists.

You’ll also get access to on-demand lessons which cover the fundamentals of social media management, including:

  • Creating buyer personas

  • Goal setting and metrics

  • Social media copywriting and brand voice

  • Photo creation & curation

  • Customer service & crisis management

  • Designing social posts in Canva

  • Growth & engagement

  • Analytics & reporting

SMMA was made for you: the social media savvy creator, the corporate marketer, or the freelancer who’s ready to stop playing small and start creating the social media management career of your dreams!

It contains everything I wish I knew when I started my career, which has included working at multiple Fortune 500 companies, helping to launch inspiring tech startups, and building my multi 6-figure agency from the ground up. 

If you have a few hours per week to dedicate to your studies and are ready to learn from someone who’s done it before, don’t miss out on this opportunity – seats are extremely limited.

Doors are closed :(

Don't miss your chance to create the social media career of your dreams ☁️

Course curriculum

    1. Important Information

    2. Meet the Brands

    3. Reading List

    1. REPLAY: Social Media Management Workflow

    2. REPLAY: Packages, Portfolios, & Proposals

    3. REPLAY: Social Media Strategy

    4. REPLAY: 3 Places Good Clients Are Hiding

    5. REPLAY: Tone, Voice, and Style

    6. REPLAY: Perfecting Your Pitch

    7. REPLAY: Community, Service, and Growth

    8. REPLAY: Closing the Deal

    9. Pitch Competition

    1. Target Audiences & Buyer Personas

    2. Design 101 for Social Media Managers

    3. Photo Creation & Curation Guide

    4. Reporting on Analytics

    1. Video Editing for Social Media with Harmony of Descript

    2. B2B Marketing Crash Course with Jade Tambini

    3. Google Analytics with Ryan Redoute

    4. Email Marketing Strategy with C.J. Thomas

About this course

  • $597.00
  • 20 lessons
  • 22.5 hours of video content

Success Stories

The ONLY program you need if you want to be a social media manager


"Before the program, I felt I attracted "scope creep" clients, and took accountability for how I could have prevented that. I feel much more confident in my workflow and the tools provided by Latasha, it has really made a big difference in my business. This is truly the ONLY program you need if you want to be a social media manager and take your business to the next level. "

SMMA completely revolutionized my freelance business


"SMMA completely revolutionized my freelance business. Prior to taking the course, I was a competent social media manager, mostly just acquiring information here and there to increase my client's accounts. This course has given me the confidence to scale my business, increase my pricing, and offer my clients more value than ever."

My first client has already covered the cost of the SMMA program!


"I feel much more confident that I will be able to provide my clients with value, which was my ultimate goal. I am excited to share that my first client has already covered the cost of the SMMA program! :)"

What's Included:

Get the skills, tools, and support you need to pitch to your first social media management client in just four weeks.

  • 2 fun, interactive weekly live lessons with Latasha

  • A on-demand library of 10+ social media marketing lessons

  • 4 graded assignments to help you grow your business

  • Lifetime access to recordings and learning material

  • Access to an all-class forum for support, networking, and assistance in between classes

Your instructor: Latasha James

Marketing Strategist + Content Creator Latasha James

Hi, there! Throughout my career, I’ve worked as a social media strategist and creator for various tech startups, fun beauty brands, and multiple Fortune 500 companies. I quit my day job back in 2018 to run my agency full-time, and am excited to be able to share what I wish I knew before starting with you!


  • How does it work?

    The SMMA is a mix of theory sessions and hands-on assignments. You'll get: 1-2 live training sessions each week, expert feedback on all assignments, an amazing project group to keep you accountable, biweekly mastermind sessions with your group, and 2 office hours with me. Plus if you submit every assignment on time and score at least 80% on the final exam, I'll include you in my referral directory. Now that I’m not taking full-service clients anymore, I will refer those who want to work with me to this select group I trained myself.

  • How do I know this course is for me?

    If you’ve been reading this far, I would say there is a 99% chance that this program is right for you. SMMA is geared towards beginner to intermediate social media managers. You don’t need any previous experience in the field. By the time we’re through, you will have more than enough under your belt to make money with social media management!

  • Okay, I’m almost in. How much does it cost?

    Enjoy the full 4-week program, lifetime access to all course materials, plus the opportunity to win up to $1,000.00 in bonus tools and resources! Your investment is just $997 or 3 installments of $333 (USD).

  • If I choose the payment plan, when will my credit card be charged?

    Your 3-month payment plan will begin as of the date of purchase (first payment charged immediately) and your credit card will be charged on that same date for the next two consecutive months. Please note we are unable to change your subscription payment date.

  • I never really liked group work at school…

    Me neither! But that is because all my experiences were in settings where people came with wildly different goals. The SMMA cohort will consist of about 100 bright, hardworking students who want to build a solid foundation for an amazing career. Everyone is making a commitment to give it their all for 4 weeks.

  • I have more questions!

    That's okay! Email and we'll help you determine if SMMA is a fit. Just don't delay... there are limited spots in this program and they'll likely fill up fast.

More from my amazing students:

"Before SMMA I knew I was capable of starting my own SMM & digital marketing agency and that I would succeed but I was just not as confident and unsure how to organize my workflow and put together formal proposals, pitch decks, how to do advertising, etc. Now I have a load of information and experience through the assignments. I was able to network and create a group of SMM's that I can connect & collaborate with in the future going forward. I know now I will create a successful agency and be able to organize my business. I have the tools I needed and that are necessary for me to flourish in my career! "

- Janaye

"Before LaTasha's SMMA course I had no idea what a buyer persona was. Diving deeper into the market research/competitor analysis was definitely an eye-opener for me. I've never created an avatar of my ideal client. Knowing this going forward I can narrow down my target even more. My absolute favorite part was creating the mock video. My second favorite part was the mastermind because I got the chance to meet so many talented people." 

- Cheri

"The SMMA was everything I hoped it would be and more. I got to ask Latasha my burning questions and get her expert-advice as well as gain motivation and inspiration by talking to others in the field." 

- Isabel

"I've learned so much from this course and I feel confident in my ability to provide high quality service to my clients. Latasha is a great teacher, I've enjoyed the course immensely." 

- Djerilinda 

"I definitely feel as though I have gained more confidence as a SMM and have a better understanding on how to improve my workflow. I have acquired so many new skills such as SM customer service, creating pitches/portfolios and content copywriting. I felt as though the assignment were fun and challenged my creativity." 

- Cristina 

Don't miss out

This is THE place to be if you're looking to level up your SMM biz

You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout the Program and Services are resources for educational and informational resources only. James + Park LLC in no way guarantees that any User of its website or programming will achieve same or similar results or income. James + Park LLC and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming James + Park LLC’s content, both free and paid. You understand and accept that results vary by individual, and James + Park LLC cannot control any such outcome.

REFUND POLICY: Due to the nature of the program and enrollment process, we are unable to process refunds once purchased. However, we are committed to our students' success. If you have trouble with the course, please email us at