Become a skilled and confident social media manager with the Social Media Management Accelerator (SMMA)

Dive deep into social media strategy and implementation with my 8-week group program

An immersive group program that will give you solid foundations and hands-on experience in every area you need to be a successful social media manager: strategy, creation, communication, and time management.

You will graduate with a portfolio you can show off, a supportive network of other SMMs, and the confidence you need to make a difference in any business you choose to work for. 

Whether you are:

  • self-taught and looking to fill the gaps in your social media knowledge, 
  • a marketing graduate seeking practical experience,
  • or an ambitious learner trying to get a head start in a social media career,

SMMA is for you.

The best part? You don’t have to do it alone. Individual learning is supported by networking and accountability in small groups. You will be learning alongside bright, ambitious people like yourself. You will work on real projects together and keep each other motivated.

This is a hands-on course limited to a small number of applicants who will grow together as a cohort. Most classes will be delivered live via Zoom, however live participation is *not required* and all videos will be uploaded to the course platform each week.

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Hear from your peers!

SMMA Alumni Testimonials

"Before the program, I felt I attracted "scope creep" clients, and took accountability for how I could have prevented that. I feel much more confident in my workflow and the tools provided by Latasha, it has really made a big difference in my business. This is truly the ONLY program you need if you want to be a social media manager and take your business to the next level. "
- Priscilla 

 " I feel much more confident that I will be able to provide my clients with value which was my ultimate goal.  I am excited to share that my first client has already covered the cost of the SMMA program! :) "

- Dahab

 "SMMA completely revolutionized my freelance business. Prior to taking the course, I was a competent social media manager, mostly just acquiring information here and there to increase my client's accounts. This course has given me the confidence to scale my business, increase my pricing, and offer my clients more value than ever." 
- Margaux

Social media management looks like an easy field to enter. With nothing but a smartphone and Internet access, you can manage other social media accounts just like you manage your own. Maybe you are already doing this at work because you’re the youngest employee and they just shoved that responsibility on to you. 

But can you confidently make recommendations to the brand you’re working with? 

Can you prove your worth with metrics they understand? 

Do you have your workflow nailed down?

Within SMMA, we’ll cover all these areas in detail:

  • Buyer persona
  • SMM workflow
  • Social media strategy
  • Goal setting and metrics
  • Content calendars
  • Social media copywriting and brand voice
  • Photo creation & curation
  • Customer service & crisis management
  • Canva design
  • Growth & engagement
  • Micro-content (TikTok, stories, Reels)
  • Advertising
  • Pitching (to clients and to stakeholders)
  • Analytics & reporting

Don’t get me wrong, you can learn a lot of this stuff on your own. It just takes time, and it involves a lot of trial-and-error. Researching for hours to find valuable information can be lonely and frustrating. 

This is why I created this program for you. It contains everything I wish I knew when I started my career, which has included work at multiple Fortune 500 companies, inspiring tech startups, and building a 6-figure agency from the ground up. I decided on this format because I wanted you to have the benefit of group accountability. This is not a go-at-your-own-pace program. It is real-time, for those who want to learn fast and can invest 5 hours a week into building their skills and confidence.

Your instructor: Latasha James

Marketing Strategist + Content Creator

Latasha James

Hi, there! Throughout my career, I’ve worked as a social media strategist and creator for various tech startups, fun beauty brands, and multiple Fortune 500 companies. I quit my day job back in 2018 to run my agency full-time, and am excited to be able to share what I wish I knew before starting with you!

Course curriculum

  • 1

    Onboarding & Course Info 🚀

    • SMMA Guide (Start Here!)

    • REPLAY: Open House Day Live Call

    • Submitting Assignments

    • Mindset Masterclass with Megan Krepakevich

    • Reading List

  • 2

    Week 1: Workflows & Audiences

    • REPLAY: Meet the Brands

    • Social Media Management Workflow

    • Buyer Persona Text Lesson

    • Buyer Persona Assignment

  • 3

    Week 2: Strategy & Goals

    • REPLAY: Goal Setting Deep Dive

    • REPLAY: Email Marketing Strategy with C.J. Thomas

    • Creating a Social Media Strategy

  • 4

    Week 3: Content Marketing

    • REPLAY: Buyer Persona Hot Seats

    • Content Calendars

    • Content Calendar Assignment: DUE DATE EXTENSION to May 20th at 8pm ET

  • 5

    Week 4: Copy & Design

    • REPLAY: Video Editing for Social Media with Harmony of Descript

    • REPLAY: Copywriting

    • Design 101 for Social Media Managers

    • Photo Creation & Curation Guide

  • 6

    Week 5: Growth & Engagement

    • LIVE: OFFICE HOURS WITH LJ! May 9th @ 6pm ET

    • REPLAY: Office Hours with LJ

    • Growth & Engagement

  • 7

    Week 6: Client Acquisition & Pitching


    • LIVE: Pitching May 16 @ 6pm ET

  • 8

    Week 7: Ads & Analytics


  • 9

    Week 8: Wrap Up


    • Portfolio Submission: Due June 3rd by 8pm ET


  • How does it work?

    The SMMA is a mix of theory sessions and hands-on assignments. You'll get: 1-2 live training sessions each week, expert feedback on all assignments, an amazing project group to keep you accountable, biweekly mastermind sessions with your group, and 2 office hours with me. Plus if you submit every assignment on time and score at least 80% on the final exam, I'll include you in my referral directory. Now that I’m not taking full-service clients anymore, I will refer those who want to work with me to this select group I trained myself.

  • How do I know this course is for me?

    If you’ve been reading this far, I would say there is a 99% chance that this program is right for you. SMMA is geared towards beginner to intermediate social media managers. You don’t need any previous experience in the field. By the time we’re through, you will have more than enough under your belt to make money with social media management!

  • Okay, I’m almost in. How much does it cost?

    Enjoy the full 8-week program, lifetime access to all course materials, plus the opportunity to win up to $1,000.00 in bonus tools and resources! Your investment is just $597 or 3 installments of $199 (USD).

  • If I choose the payment plan, when will my credit card be charged?

    Your 3-month payment plan will begin as of the date of purchase (first payment charged immediately) and your credit card will be charged on that same date for the next two consecutive months. Please note we are unable to change your subscription payment date

  • I never really liked group work at school…

    Me neither! But that is because all my experiences were in settings where people came with wildly different goals. The SMMA cohort will consist of about 100 bright, hardworking students who want to build a solid foundation for an amazing career. Everyone is making a commitment to give it their all for 8 weeks.

  • I have more questions!

    That's okay! Email and we'll help you determine if SMMA is a fit. Just don't delay... there are limited spots in this program and they'll likely fill up fast.

More from our amazing students:

"Before SMMA I knew I was capable of starting my own SMM & digital marketing agency and that I would succeed but I was just not as confident and unsure how to organize my workflow and put together formal proposals, pitch decks, how to do advertising, etc. Now I have a load of information and experience through the assignments. I was able to network and create a group of SMM's that I can connect & collaborate with in the future going forward. I know now I will create a successful agency and be able to organize my business. I have the tools I needed and that are necessary for me to flourish in my career! "

- Janaye

"Before LaTasha's SMMA course I had no idea what a buyer persona was. Diving deeper into the market research/competitor analysis was definitely an eye-opener for me. I've never created an avatar of my ideal client. Knowing this going forward I can narrow down my target even more. My absolute favorite part was creating the mock video. My second favorite part was the mastermind because I got the chance to meet so many talented people." 

- Cheri

"The SMMA was everything I hoped it would be and more. I got to ask Latasha my burning questions and get her expert-advice as well as gain motivation and inspiration by talking to others in the field." 

- Isabel

"I've learned so much from this course and I feel confident in my ability to provide high quality service to my clients. Latasha is a great teacher, I've enjoyed the course immensely." 

- Djerilinda 

"I definitely feel as though I have gained more confidence as a SMM and have a better understanding on how to improve my workflow. I have acquired so many new skills such as SM customer service, creating pitches/portfolios and content copywriting. I felt as though the assignment were fun and challenged my creativity." 

- Cristina 

You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout the Program and Services are resources for educational and informational resources only. James + Park LLC in no way guarantees that any User of its website or programming will achieve same or similar results or income. James + Park LLC and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming James + Park LLC’s content, both free and paid. You understand and accept that results vary by individual, and James + Park LLC cannot control any such outcome.

REFUND POLICY: Due to the nature of the program and enrollment process, we are unable to process refunds once purchased. However, we are committed to our students' success. If you have trouble with the course, please email us at