“SMMA completely revolutionized my freelance business. Prior to taking the course, I was a competent social media manager, mostly just acquiring information here and there to increase my client’s accounts. This course has given me the confidence to scale my business, increase my pricing, and offer my clients more value than ever."

Margaux, Course Alumni

Course curriculum

    1. Important Information

    2. What You'll Learn

    3. Social Media Management Toolbox for Notion

    4. Sample Projects & Mock Brands

    1. LIVE CALL: The State of Social Media Management + Welcome

    2. Freelance, Agency, or In-House?

    3. Who's on a Marketing Team?

    4. Onboarding Clients

    1. LIVE LECTURE: Social Media Strategy Deep Dive

    2. Setting Social Media Goals

    3. Platforms & Personas

    4. Post Frequency

    5. Sample Strategy

    6. PRACTICE: Create a Social Media Strategy

    1. LIVE LECTURE: Creating Content Calendars

    2. Graphic Design Crash Course

    3. Copywriting Essentials

    4. Canva Class

    1. LIVE Metricool Working Session

    2. The Elements of a Good Social Plan

    3. Crisis Management

    4. PRACTICE: Create a Content Calendar

    1. LIVE LECTURE: Social Media Management Packages

    2. Pricing Workshop

    3. Website Essentials

    4. How to Build a Website

About this course

  • 33 lessons
  • 18 hours of video content

Real Results

95% of students feel more knowledgeable about social media marketing.

84% feel equipped to make even more income.

97% would recommend SMMA to an aspiring social media manager.

Nearly all students report stronger content workflows, improved strategy, new client relationships, and overall scale in business.

"This course really does get to the SCIENCE of social media."

- Ivana, Spring 2023 Alumni

For Social Media Managers Who...

  • Understand the social media environment but want to build a solid foundation and systems that have your clients RAVING.

  • Aspire to master your clients’ brands and help them stand out on even the “noisiest” platforms while meeting their goals (brand awareness, engagement, sales, etc.).

  • Want to build a comprehensive and Pinterest-worthy portfolio to demonstrate your work, results, and credibility with prospective clients.

  • Are seeking a supportive network to keep them accountable and bounce ideas off of.

  • Want to design a meaningful story around analytics to make confident recommendations your clients cannot wait to see implemented on their feeds.

  • Need access to workflows and procedures that keep you on track and your clients in the loop while giving you more time to do what you love… Creating eye-catching, binge-worthy content!

Meet Your Coach

Latasha James is the Founder and Creative Director of James + Park, a social-first video marketing firm serving startups and tech clients across the globe, as well as The Online Business Launch Lab, an education platform for freelancers and creative entrepreneurs. Through her courses, YouTube, and podcast content, Latasha has encouraged thousands of people to start and scale online businesses.

Enjoy these bonuses!

  • Accelerator Mastermind Calls with Latasha

    Share tricks of the trade with other social media managers, ask questions of your coach Latasha, and chit chat with others whenever you need a morale boost!

  • The Social Media Management Toolbox

    Get instant access to over a dozen fully customizable templates to help create a marketing strategy that works and put your social media management dreams into motion!

  • Pitch Your First Client Masterclass

    This short course is action-packed. Get an in-depth walkthrough of my client acquisition process plus templates, tools, and resources to help you start pitching TODAY.

Live Call Expectations

  • Live group coaching calls with Latasha and your community to answer all of your burning questions, share thoughts, and enjoy being surrounded by a collaborative network. Hey, life behind the screen gets lonely!

  • Our live group coaching calls are NOT structured as stuffy trainings. These are created as an opportunity to engage with and learn from Latasha - your hands-on coach that knows EXACTLY what it’s like to be in your shoes. Get your questions ready because she has answers!

  • Real-time access to a mastermind community to network with peers, turn in homework and connect with Latasha.

  • No need to be shy… social media managers of all levels are welcome!

On-Demand Lessons

  • Buyer personas that make you love what you do even more

  • Strategic and stress-free SMM workflows

  • Building a sustained social media strategy

  • Setting purposeful goals and metrics

  • Create magnetizing, easy-to-implement content calendars

  • Social media copywriting development that sounds just like your clients’ brand voice

  • Branded photo creation

  • Seamless customer service and reputation management

  • Canva design (+ tons of ready-to-use templates!)

  • Growth and engagement that keep your audience engaged

"Not only did it teach me new things about social media strategy, but it also taught me about how to transition from working at a marketing agency to being a freelancer."

- Shaylee, Spring 2023 Alumni

Success Stories

The ONLY program you need if you want to be a social media manager

Priscilla

"Before the program, I felt I attracted "scope creep" clients, and took accountability for how I could have prevented that. I feel much more confident in my workflow and the tools provided by Latasha, it has really made a big difference in my business. This is truly the ONLY program you need if you want to be a social media manager and take your business to the next level. "

SMMA completely revolutionized my freelance business

Margaux

"SMMA completely revolutionized my freelance business. Prior to taking the course, I was a competent social media manager, mostly just acquiring information here and there to increase my client's accounts. This course has given me the confidence to scale my business, increase my pricing, and offer my clients more value than ever."

My first client has already covered the cost of the SMMA program!

Dahab

"I feel much more confident that I will be able to provide my clients with value, which was my ultimate goal. I am excited to share that my first client has already covered the cost of the SMMA program! :)"

"I feel a lot more in control of how I can navigate the social media world as a marketer or manager."

- Iman, Spring 2023 Alumni

FAQ

  • Will I get a certificate of completion?

    Yes! You'll receive a downloadable certificate upon completion of all lessons + scoring 80% or higher on the final exam.

  • How do I know this course is for me?

    If you’ve been reading this far, I would say there is a 99% chance that this program is right for you. SMMA is geared towards beginner to intermediate social media managers. You don’t need any previous experience in the field. By the time we’re through, you will have more than enough under your belt to make money with social media management!

  • Okay, I’m almost in. How much does it cost?

    Enjoy lifetime access to all course materials, 4 weeks of live Q&A calls with Latasha, plus bonus tools and resources worth over $500! Your investment is just $597 or 2 installments of $299 (USD).

  • If I choose the payment plan, when will my credit card be charged?

    Your 2-month payment plan will begin as of the date of purchase (first payment charged immediately) and your credit card will be charged on that same date on the following month. Please note we are unable to change your subscription payment date.

  • I have more questions!

    That's okay! Email [email protected] and we'll help you determine if SMMA is a fit. Just don't delay... there are limited spots in this program and they'll likely fill up fast.

You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout the Program and Services are resources for educational and informational resources only. James + Park LLC in no way guarantees that any User of its website or programming will achieve same or similar results or income. James + Park LLC and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming James + Park LLC’s content, both free and paid. You understand and accept that results vary by individual, and James + Park LLC cannot control any such outcome.

REFUND POLICY: Due to the nature of the program and enrollment process, we are unable to process refunds once purchased. However, we are committed to our students' success. If you have trouble with the course, please email us at [email protected].