Course Description

Create polished videos to represent your brand and contribute to your bottom line without hiring an expensive editor to do it for you.

Are you ready to overcome your fear of video and start telling the world your story?

Learn the skills, strategies, and tools you need to create videos that convert your audience into fans, and scrollers into purchasers.

Attention: Business Owners 
Create Your First Video in a Week or Less

You know a solid video strategy could level up your business, but you feel like you don’t have the time to add another thing to your plate. Or maybe you know you should be showing up on camera... but the tech overwhelms you.

Sound familiar?

Can you imagine how it would feel to reach your ideal clients and tell them about your offer before even hopping on a call with them?
How your business would be different if you could get in front of the right people and tell them what you’re all about?  
Imagine seeing your business blossom before your eyes without sending out more individual sales pitch or spending hours on the phone.

Introducing: Video Content Creation for Business
My No-Fluff Video Strategy For busy entrepreneurs (like you!)

By the end of this program, you’ll be able to create your first video with confidence, plus plan out your monthly video content calendars using data and analytics to drive your decision-making.

  • Stop pulling random video ideas out of a hat
  • Start making the type of content your audience really craves
  • Stop posting grainy iPhone videos that don’t represent your polished, sleek brand
  • Start creating studio-quality videos at home (and on a budget!)

Here’s what’s inside:

  • Video Content for Business Course 
    An online program with over 20 lessons that you can take at your own pace, on-the-go or at your desk.
  • Video Planning Guides
    Steal my exact templates for planning huge batches of content without the overwhelm, and learn how to storyboard your videos and stop 'just winging it'.
  • Shoppable Equipment Guide
    Based on three different budgets. I'll share equipment that will make your phone a little more pro, options for if you'd prefer a fancier DSLR, and a few things in between.
  • 1 Hour of Coaching (Optional add-on) 
    Where we’ll work on crafting your content calendar together, complete with optimized titles and a game plan for when you'll make your magic!

When you add that all up, it comes out to a value of over $200, but you can enroll today for a special investment of just $37.

Are you ready to start seeing the boost your business needs by creating some high-quality videos?

Your new video coach (👋🏾) is reporting for duty!

I started my formal video training over 10 years ago. I graduated with a degree in Film & Video, and have worked in the Marketing departments of multiple Fortune 500 companies.

3 Ways to Know if VCCFB is Right For You:

  • You run or represent a service-based business
  • You’ve attempted video, but weren’t happy with the lights
  • You just can’t get your lighting right, no matter what you do

Video is becoming more and more important in the crowded world of digital content. 

Don’t let another year go by without getting ahead of the crowd!

I’m ready for ya! Enroll below.

Courses are non-refundable.

Marketer + Content Creator

Latasha James

Hi, I’m Latasha! I’m a marketing strategist, digital content creator, and coach. Throughout my career, I’ve worked in-house for nonprofit organizations, tech startups, and multiple Fortune 500 companies. I started freelancing a few years into my Film, Video, & Media Studies degree and now own a marketing company called James + Park. 👋🏽 Feel free to say hi at @thelatashajames! 📧 Course questions can be sent to support@latashajames.com.

Course curriculum

  • 1

    Welcome to the Course!

  • 2

    Why Video?

    • Common Video Objectives

    • Video Content Types

    • How to Develop a Video Marketing Strategy

    • Module One Check In

  • 3

    Equipment

    • Essential Equipment

    • Five Camera Gear Setups

    • Shoppable Equipment List

    • Module Two Check In

  • 4

    Pre-Production

    • Pre-Production

    • Storyboard Template

    • Video Production Calendar Demo

    • Calendar Template Instructions

    • Standard Video Structure

    • Module Three Check In

  • 5

    Production

    • Capturing Video Content

    • Three-Point Lighting

    • B-Roll Tips

    • Module Four Check In

  • 6

    Editing

    • What is Post-Production?

    • Capturing Screen Recordings

    • iMovie Demo

    • Module Five Check In

  • 7

    Promotion & Systems

    • Where to Promote Your Videos

    • YouTube SEO

    • Repurposing Video Content

    • Batching Video Content

    • Module Six Check In

  • 8

    Measuring Success

    • My Video Sales Funnel

    • Understanding YouTube Analytics

    • Understanding Facebook Analytics

    • Module Seven Check In

  • 9

    Congrats!

    • Thank You

    • Next Steps

    • Links to Keep in Touch

Reviews

5 star rating

Loved it!

Eva van Rooijen

This course is short and to the point which I loved! It covers all the steps but in a short way which leaves you with plenty of inspiration to work on your o...

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This course is short and to the point which I loved! It covers all the steps but in a short way which leaves you with plenty of inspiration to work on your own video strategy. I took quite some time to finish the complete course and went back and forth quite a bit to fully understand everything. For now, I am just starting out with my social channels and business ideas. However, this affordable course sets you up with a clear video content strategy! Actually, this course also taught me a lot about content strategies in general. For example, the three pillars (awareness, engagement, education) apply to blogposts as well. Especially when you can repurpose your video content! :)

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5 star rating

LOVED this course!

Andrea Pavia

I really enjoyed taking this course and learnt a LOT about video creation, production and editing. Latasha explains things in a simple and easy to understand...

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I really enjoyed taking this course and learnt a LOT about video creation, production and editing. Latasha explains things in a simple and easy to understand manner and I can't wait to put the strategies and tactics she's taught me into practice. Definitely recommend!

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5 star rating

Excellent!!

Melissa Marie

Latasha is an excellent teacher! I count it a privilege to learn from her! I'm also someone who is so entirely used to the "condensed version" of editing on ...

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Latasha is an excellent teacher! I count it a privilege to learn from her! I'm also someone who is so entirely used to the "condensed version" of editing on my phone, so I have found this course highly valuable...the information here far exceeds the price point! Many thanks!!

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5 star rating

Excellent Course!

Charmaine S

Latasha again provided an informative course. Very straight forward advice on equipment, making it so much easier to understand. I have learnt in this course...

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Latasha again provided an informative course. Very straight forward advice on equipment, making it so much easier to understand. I have learnt in this course about the process and structuring for making videos with a great guide on promoting videos. Thank you :)

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REFUND POLICY: Due to the nature of digital products, we cannot offer refunds once you've purchased and received access to this content, however we are invested in the success of our students. If you have questions, problems, or concerns, please email courses@latashajames.com for support.