The Video Lab with Latasha James

An online course for solopreneurs, freelancers, online educators, and creators.

Let's be honest. You know that creating video is going to help your business. 

  • It can help you get seen in search, 
  • It can help you establish trust with your audience, and 
  • It can help you create new revenue streams.


...But you're terrified of it. 😬


  • You're afraid that you won't be good on camera, 
  • That you won't know what to say or where to start, 
  • You don't have the tools or knowledge to make a high-quality video, and 
  • You won't have time for all this extra work anyway. 


I get it!


I felt exactly the same way before I started creating videos. And now? I've had over 100,000 people click that red YouTube 'subscribe' button, and my business has grown exponentially because of it. 


I want to help you do the same thing—without all the stress and overwhelm that I went through. I created The Video Lab to share with you everything I've learned about making successful videos when your time is limited, your energy is low, and your confidence is shaky at best.

The Video Lab is for solopreneurs, freelancers, online educators, and creators who want to make their mark on the world using the power of video.

I'll teach you how to start with what you have (your iPhone totally works), feel more confident on camera, and get your videos seen without fear of the pesky YouTube algorithm.

Personalized Support

Looking to uplevel your Video Lab experience? Get instant access to on-demand lessons now, then join the Video Lounge cohort starting June 2, 2022. Limited seats, by application only.

Student Reviews

5 star rating

Removes all the blockers

Brian Hall

This course covers whatever's holding you back from making videos. Content strategy, equipment, editing, where to post, "yeah but won't it take forever?" and...

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This course covers whatever's holding you back from making videos. Content strategy, equipment, editing, where to post, "yeah but won't it take forever?" and "how do i know if it's working?" I love that the lessons are so short and focused. You can hit the highlights in a single afternoon, be ready to hit ⏺ Record next day.

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5 star rating

Excellent!!

Melissa Marie

Latasha is an excellent teacher! I count it a privilege to learn from her! I'm also someone who is so entirely used to the "condensed version" of editing on ...

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Latasha is an excellent teacher! I count it a privilege to learn from her! I'm also someone who is so entirely used to the "condensed version" of editing on my phone, so I have found this course highly valuable...the information here far exceeds the price point! Many thanks!!

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5 star rating

Excellent Course!

Charmaine S

Latasha again provided an informative course. Very straight forward advice on equipment, making it so much easier to understand. I have learnt in this course...

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Latasha again provided an informative course. Very straight forward advice on equipment, making it so much easier to understand. I have learnt in this course about the process and structuring for making videos with a great guide on promoting videos. Thank you :)

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5 star rating

Loved it!

Eva van Rooijen

This course is short and to the point which I loved! It covers all the steps but in a short way which leaves you with plenty of inspiration to work on your o...

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This course is short and to the point which I loved! It covers all the steps but in a short way which leaves you with plenty of inspiration to work on your own video strategy. I took quite some time to finish the complete course and went back and forth quite a bit to fully understand everything. For now, I am just starting out with my social channels and business ideas. However, this affordable course sets you up with a clear video content strategy! Actually, this course also taught me a lot about content strategies in general. For example, the three pillars (awareness, engagement, education) apply to blogposts as well. Especially when you can repurpose your video content! :)

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5 star rating

LOVED this course!

Andrea Pavia

I really enjoyed taking this course and learnt a LOT about video creation, production and editing. Latasha explains things in a simple and easy to understand...

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I really enjoyed taking this course and learnt a LOT about video creation, production and editing. Latasha explains things in a simple and easy to understand manner and I can't wait to put the strategies and tactics she's taught me into practice. Definitely recommend!

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Get Lifetime Access

20+ lessons to help you on your journey to more professional, high-converting videos!

Your Instructor

Marketing Strategist + Content Creator

Latasha James

Hi, there! Throughout my career, I’ve worked as a social media strategist and creator for various tech startups, fun beauty brands, and multiple Fortune 500 companies. I quit my day job back in 2018 to run my agency full-time, and am excited to be able to share what I wish I knew before starting with you!

Course curriculum

  • 1

    Welcome to the Course!

    • What We'll Cover

    • How to Navigate This Course

  • 2

    Strategy & Planning

    • How to Develop a Video Strategy

    • Creating Your Content Mix

    • Video Types and Examples

    • Essential Equipment

    • Camera Setup Demos

    • Shoppable Equipment List

    • Module One Check In

  • 3

    Pre-Production

    • Stages of Production

    • Pre-Production

    • Storyboard Template

    • Video Production Calendar Demo

    • Module Two Check In

  • 4

    Production

    • A-Roll

    • Talking Head Production Tips

    • Using Artificial Lighting

    • Vlogging Production Tips

    • B-Roll

    • Module Three Check In

  • 5

    Editing

    • What is Post-Production?

    • Editing Platforms

    • Capturing Screen Recordings

    • iMovie Demo

    • Module Four Check In

  • 6

    Promotion & Systems

    • Where to Post Your Videos

    • Batching Video Content

    • Repurposing Video Content

    • YouTube SEO

    • Creating Video Thumbnails

    • Module Five Check In

  • 7

    Measuring Success

    • Measuring Success with Video

    • My Video Sales Funnel

    • Understanding YouTube Analytics

    • Module Six Check In

  • 8

    Congrats!

    • Thanks & Next Steps!

    • How to Keep in Touch

    • Other Content You May Enjoy

You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout the Program and Services are resources for educational and informational resources only. James + Park LLC in no way guarantees that any User of its website or programming will achieve same or similar results or income. James + Park LLC and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming James + Park LLC’s content, both free and paid. You understand and accept that results vary by individual, and James + Park LLC cannot control any such outcome.

REFUND POLICY: Due to the nature of the program and enrollment process, we are unable to process refunds once purchased. However, we are committed to our students' success. If you have trouble with the course, please email us at courses@latashajames.com.